Your bike is hot.
No, your bike is hot.
No, no, your bike is hot.
And so it goes.

We live in a world full of hot, hot bicycles. Eye candy rolling down the avenue at every turn. And so it should be.

Silver bikes, track bikes, vintage bikes, racing bikes, family bikes, fixed bikes. There’s a flavor for everyone.

Indulge your taste. Love your bicycle, love the bicycle down the block. Don’t be ashamed to covet—Moses rode a vintage Schwinn down the mountain.

Why are we doing this? Because life is beautiful with bicycles. You do right by the neighborhood when you mount gleaming wheels. Thank you hot-bicycle rider.

(One of us recognizes people by their bikes before he notices their faces:
“That sweet maroon Surly track bike went over the bridge this morning.”
“You mean my friend Lauren?”
“Yeah, the maroon Surly track bike.”
You don’t have to be this mutacious to appreciate a beautiful bicycle. You’ll know a hot bike when you see one.)

Reward good taste: print out “your bike is hot” cards and stick one in the next hot bicycle you roll by. Leave a note; be anonymous; make your own card. It doesn’t matter. You know what matters: hot bicycle proliferation.

—k and j